Culture&Arts

Apple reportedly developing new video service with free original content

Apple reportedly developing new video service with free original content

As usual, Apple's mobile software is very rapidly adopted by consumers who own its products, in a stark contrast to Android, where an update needs to go through the company making the specific phone you have after it's been released by Google for its devices (which aren't selling in high enough numbers to make an impact in the charts).

Apple has always been rumored to be launching a Netflix-like streaming video service in 2019, and indeed it is known the company has hired big-name talent to act in or produce its original content, including Chris Evans (Captain America himself), Jennifer Aniston, and Steven Spielberg. But once Apple launches their new digital service, it will be where users find the original content that Apple is spending all this money on.

The platform would be similar to Amazon Prime Video channels, which combines original content along the ability to access other subscription-based content in a single app, Bloomberg reported earlier this year.

More news: Trump Says Energized Republicans Must Vote to Ensure Unexpected Senate Wins

Meanwhile, Apple is also allegedly on the hunt for family-friendly TV ideas to add to the $1bn of shows it's said to be developing this year, so if you have a PG programme idea, now's the time to get pitchin'.

According to the CNBC report, Apple will provide a new streaming service through the Apple TV app in early 2019. The service will also include subscription apps from TV networks, allowing customers to sign into their online-only services, such as HBO Now. The report notes that Apple wants its own "tent pole" franchise, that gives subscribers enough reason to pay a monthly fee, ala what Game of Thrones does for HBO or Stranger Things does for Netflix. The company now offers "Carpool Karaoke: The Series" for free to all users of the TV app. We'll just have to be patient until Apple makes an announcement.


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