Discovery's Susanna Dinnage appointed chief executive of Premier League

Discovery's Susanna Dinnage appointed chief executive of Premier League

The FA will reportedly approach the Premier League clubs this week in an attempt to push the agenda.

She has been at Discovery since 2009, including a spell running its British and Irish division where she had responsibility for Eurosport.

Susanna Dinnage, the global president of the Discovery-owned Animal Planet brand, has been appointed to replace Premier League chief executive Richard Scudamore at the helm of English soccer's top flight.

But experience in the broadcasting world was the key consideration for this job and Dinnage has that in spades, having started her career at MTV before progressing to Channel Five.

"It represents the pinnacle of professional sport and the opportunity to lead such a dynamic and inspirational organisation is a great privilege".

The Times report claims that, as part of the deal, the FA would agree to give a "governing body endorsement" for a work permit for any foreign player signed by a Premier League club.

"We had a very strong field, but Susanna was the outstanding choice given her track record in managing complex businesses through transformation and digital disruption", said Bruce Buck, chairman of Chelsea and the Premier League's Nominations Committee.

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Some of football's traditional match-going fans, often annoyed by the way fixtures are moved to suit broadcasters' schedules, will be concerned at the appointment of a media executive rather than a figure from the football industry.

Buck, who had led the search for Scudamore's replacement alongside Leicester chief executive Susan Whelan and Burnley chairman Mike Garlick, is calling for Scudamore to receive the giant pay packet, even though he already receives an annual bonus of up to £1.6m.

'With the support of clubs and the team, I look forward to extending the success of the League for many years to come'.

But you - yes you - can make that transition a little easier for little Richard, especially if you are the chief executive of a Premier League club.

Amid renewed talk of a possible breakaway to form a European Super League, and recent pressure from the biggest clubs for a greater share of the overseas TV rights revenue, one of Dinnage's biggest tasks will be to keep the league together and maintain the collective-selling strategy that has proved so successful.

During his time running the league, he negotiated record-breaking TV deals for the clubs, now totalling £2.8bn in global rights.