Economy

FDA To Ban Sales Of Most Flavored E-Cigarettes In Stores

FDA To Ban Sales Of Most Flavored E-Cigarettes In Stores

NY state is taking steps to ban the sale of flavored electronic cigarettes in the hopes of curbing a sharp rise in the use of vaping products by young people, the Cuomo administration said Friday.

The ban means only tobacco, mint and menthol flavors can be sold at these outlets, the agency official said, potentially dealing a major blow to Juul Labs Inc, the San Francisco-based market leader in vape devices.

This isn't the first move the FDA has made regarding e-cigarettes.

The Cuomo administration's plans come as the federal government plans to require strict limits on the retail sale of most flavored e-cigarettes.

The FDA is expected to stop the sale of fruit and candy-flavored electronic cigarettes in convenience stores and gas stations across the country. The regulations will be republished soon, the agency said.

In September, Gottlieb gave five e-cigarette manufacturers - Juul, British American Tobacco's Vuse, Altria's MarkTen, Imperial Brands' Blu E-cigs and Japan Tobacco's Logic - until this Sunday to submit proposals on how to combat youth e-cigarette use.

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Part of the concern is that many E-cigarette users are likely to become addicted to nicotine and some could end up on regular cigarettes - a product that kills half of its long-term users.

The only exception to the flavored products ban in convenience stores involves menthol e-cigarette products.

When it comes to e-cigarettes, he is focusing on fruity flavors, which he says are the most attractive to young never-smokers.

E-cigarettes are generally considered a less risky alternative to regular cigarettes, but they do contain nicotine.

They are also being used for other drugs.

A year ago the FDA, under Gottlieb, extended until 2022 a deadline for e-cigarette companies to comply with new federal rules on marketing and public health.