Global smartphone shipments reached 387 million units in Q3: Counterpoint Research

Global smartphone shipments reached 387 million units in Q3: Counterpoint Research

Samsung Electronics Co. took up 20 percent of the global smartphone market in terms of shipment volume in the third quarter of 2018, industry tracker Strategy Analytics' data showed Friday, falling slightly from the same period a year ago on the rise of Chinese rivals. The fourth quarter will include shipments for the vastly popular iPhone XR, which have not been counted in IDC's Q3 figures. In addition, growing markets like India and Indonesia, where Samsung has held leading positions for many years, are being changed by the rapid growth of Chinese brands like Xiaomi, OPPO, and vivo.

Although the developing markets such as those in India showed substantial growth, it was not enough to compensate for the decline in developed markets like those in China, USA and Western Europe, which account for nearly half of global smartphone sales. The Korean electronics maker in the third quarter shipped 72.3 million smartphones worldwide, down 13.3 percent from the same period a year ago. For the second quarter in the a row, Huawei was able to come out ahead of Apple and secure the number two position behind Samsung, though its market share was down slightly from Q218.

From 398.8 million units in 2017, shipments have dropped to 386.8 million units in 2018. Chinese rival Huawei's share grew sharply to 14.4 percent from 9.9 percent a year earlier to elbow out Apple in the No. 2 spot.

The company maintained the top share, at 20.3 percent.

Worldwide shipments of smartphones, still the most dominant of internet-connected devices, declined 6% compared to previous year, according to the International Data Corporation (IDC).

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"The brands will further expand outside China as they push into Asia Pacific countries and Europe", he added.

Although emerging markets like India showed double-digit growth, it was not enough to compensate for the volume decline in developed markets.

However, emerging markets are full of potential and present long-term growth opportunities.

"China's domestic market continues to be challenged as overall consumer spending around smartphones has been down", said Ryan Reith, program vice president with IDC. "The offerings have intensified competition and many features and capabilities common among flagship models are now progressively diffusing through to the lower price bands", said research analyst Shobhit Srivastava.