Netflix Is Testing A Cheaper Mobile-Only Subscription

Netflix Is Testing A Cheaper Mobile-Only Subscription

As of now, it is speculated that company might just be targeting emerging markets for such mobile-only subscriptions, and it remains to be seen whether the service will extend to other parts of the world as well. For weeks, the content streaming giant has touted plans to create more content specifically for India and other Asian countries, and it is now testing out a low-cost version of its service that is available only for smartphones and tablets. It apparently didn't take long for the company to reach its decision, as Malaysia's The Star reported on Wednesday that Netflix has introduced a mobile-only plan in the Asian country, charging just RM17 for a subscription (which translates to around $4 USD).

A Netflix spokesperson confirmed the Malaysia trial adding that similar schemes are "running in a few countries" without going into further detail. That is the question most of us are wondering about Netflix in regards to a lower plan that will appeal to many more users in India. "This line-up cuts across genres from horror to fantasy and in locations from Leh to Mumbai", said Ted Sarandos, Chief Content Officer for Netflix.

The change follows a recent interview by Bloomberg in which it was revealed that Netflix would test cheaper plans in Asia as a way to draw in new customers. This Netflix mobile-only subscription plan would cut the membership cost by approximately 50%.

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At half the price of the basic Netflix package in the country, the move is created to tap into a market that leaped a generation of technology and went straight to mobile. The service is available for the equivalent of around $4 a month and only allows customers to access streaming video on a mobile device.

We are testing to understand consumer interest in a mobile-only plan in some countries.