Apple Trolls Google & Amazon With Billboard at CES

Apple Trolls Google & Amazon With Billboard at CES

It's a clever play on the iconic slogan "what happens in Vegas stays in Vegas".

Its multi-story data privacy ad is plastered over the side of a hotel right next to the Las Vegas Convention Center (LVCC), where CES is held every year. It reads "What happens on your iPhone, stays on your iPhone" and includes a URL that leads to Apple's privacy pages.

Apple, has traditionally, never maintained a strong presence at CES. Apple is one of the few holdouts not in attendance but that hasn't stopped the company from sending a huge message to its competitors and customers by posting a giant billboard above the city of Las Vegas.

More news: NHS 10-year plan launched in bid to save 500000 lives

The world's largest tech show gets fully underway tomorrow, but the government shutdown has forced several federal government speakers to cancel.

Last year, CEO Tim Cook gave a speech that seemed to take aim at practices of companies like Amazon and Facebook, saying opposing privacy regulation "isn't just wrong, it is destructive".

Share of Apple were down 0.51 percent as of 12:30 p.m. ET. However, following a rough patch that's slashed more than $300 billion in market value in two months, Apple is using this week's CES conference to make a bold statement in a rather uniquely Apple fashion. This illustration picture taken on April 29, 2018, shows the logo of Apple displayed on a screen and reflected on a tablet in Paris.