Culture&Arts

Netflix Reportedly Testing Software to Track Who Is Sharing Passwords

Netflix Reportedly Testing Software to Track Who Is Sharing Passwords

At this years CES, Synamedia, which is the largest independent video software provider, introduced a new service, Credentials Sharing Insight, that will be able to spot any passwords that have been shared.

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.

Chances are you share a Netflix account with someone.

A new technology has been released today that may turn into a wake up call for many of us who use services like Netflix.

The system is being tested and in the future it will be offered to services like Netflix and HBO.

More news: Google announces tons of new features for Google Assistant

The new platform will use artificial intelligence and machine learning and identify, monitor and analyze the pattern of password sharing. If the sharing pattern is extreme, which might mean that the credentials have been sold online to multiple users, the streaming service could simply shut down the accounts.

Chief product officer, Jean Marc Racine, said people sharing passwords has become too popular and too expensive for streaming companies to ignore. "Our new solution gives operators the ability to take action", the CPO of Synamedia said.

According to Synamedia, research from Magid has shown that 26 percent of millennials give out their password to others to use video-streaming services. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. A study from Parks Associates concluded that, by 2021, credentials sharing could account for $9.9 billion in losses for pay-TV revenues and $1.2 billion in OTT revenues.

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'.

For example, it checks what content you're watching in what location.


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