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Aston Martin to preview second Lagonda model at Geneva

Aston Martin to preview second Lagonda model at Geneva

It is now aiming to be the "world's first zero emission luxury brand" and will drive the electrification strategy for Aston Martin.

Joining the Lagonda All-Terrain Concept will be examples of Aston Martin's three core series production sportscars: Vantage, DB11 AMR and DBS Superleggera.

Billed as a preview of the first model the revived Lagonda brand will put into production, the All-Terrain concept follows the Vision concept revealed at the same show in 2018 (and a sketch unveiled thereafter). It also allows Aston to develop electric cars while keeping its high-performance gasoline cars separate.

This is the same facility where the upcoming Aston Martin DBX SUV will be manufactured. Like the original Lagonda, it was an angular affair, dividing opinion but never relenting when it came to luxury or, indeed, power. That reviewed a possible all-electric fastback sedan, billed as a "near future study" of how modern luxury might distinguish itself in the age of EVs.

Expect lots of carbon fibre details and exquisite leatherwork.

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At the time, Aston Martin execs promised production cars as varied as sedans, coupes, and SUVs.

Next month the automaker will take the wraps off the Lagonda All-Terrain Concept, an electric SUV. One of the goals of the design team is to ensure that Lagonda vehicles look like no other on the market, not only to stand out from the crowd but also to reflect the technology they're packing.

Aston Martin isn't saying a whole lot about it right now, but judging by the teaser image and the name "Lagonda All Terrain", the concept is quite clearly an SUV.

Specifications of the All-Terrain Concept aren't known at this point. Aston has claimed a range of 644km, as well as a battery pack capable of rapid wireless charging in just 15min.

Aston Martin intends to put the concept that we will see in Geneva into production - the first of several models planned - including one that was previewed in Geneva past year and was decidedly not an SUV.


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