Tech

Apple Arcade, TV Plus, Streaming Service

Apple Arcade, TV Plus, Streaming Service

At their special event Apple today launched Apple TV+, their new video service which features exclusive original shows, movies and documentaries, from some of the world's most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. Further, Apple isn't starting out with a massive library of content given that it's not licensing third-party TV shows and movies in the same way that Amazon and Netflix do. In fact, Apple is continuing to sell both the Apple TV HD and the Apple TV 4K at the same prices of $199 and $229 in Canada respectively.

During the event, a short montage of Apple TV+'s original programming was shown, which featured Aniston sitting in the anchor's seat for The Morning Show.

The new credit card, made of titanium and devoid of a card number, security CVV code and expiry date, will be available from the United States from this summer. Apple is also reaching out to gamers with Apple Arcade, a service that will offer over 100 original games that can be played on any Apple device - phone, tablet, Mac computer, or Apple TV streaming box.

The company also unveiled a news subscription service that will give customers access to roughly 300 magazines and a few major newspapers for $10 a month.

It's not known how much Apple with charge at this stage, but we'll keep you posted when details become available. In fiscal 2018, services - including Apple Pay, Apple Music, the App Store and iCloud - represented just 14 percent of the company's revenues.

Chief Executive Tim Cook was clear from the start that the announcements would be about new services, not new devices. In the future, everyone has been without sight for so long, that they doubt that seeing ever existed in the first place.

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On additional services, Apple said it would offer a credit card in partnership with Goldman Sachs to be integrated with Apple Pay.

Finally, Apple announced its own credit card. Apple's content will presumably be available exclusively in HD and it will have to be priced aggressively in order to take off.

By highlighting services that run on its 1.4-billion consumer devices, rather than the devices themselves, Apple's strategy change is a momentous shift in emphasis under Cook, who succeeded the late Steve Jobs in 2011. The key new element is a new Apple Channels service, that lets users tap into content from HBO, Epix, Starz, and Showtime.

"Free games, supported by advertising or in-app purchases, are enjoyed by hundreds of millions of players around the world", Apple said in a statement to Junkee. Apple has worked to make it easier to watch the shows on traditional television from manufacturers such as Sony Corp, VIZIO Inc, LG Electronics Inc and Samsung Electronics Co Ltd.

Winfrey said she was working on two new shows for Apple TV Plus, in addition to bringing some form of her famous book club to the service. It's also worrying that Apple has not revealed pricing for Arcade, and it won't launch the service until the fall - we literally just entered spring, so that is like an eternity.


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