Apple schedules an event for March 25 at Steve Jobs Theater

Apple schedules an event for March 25 at Steve Jobs Theater

When Apple holds its next press event on March 25th, the company is expected to introduce a new streaming video service that will include original programming that Apple reportedly spent $1 billion to develop.

The video service, which is created to rival offerings from Netflix Inc. and Inc., will couple Apple-developed or funded TV shows and movies with the ability to subscribe to content from providers like Starz, Bloomberg News reported last month. While there has been much talks about it launching a TV streaming and Apple News subscription services, reports suggest the company might unleash a couple of hardware including revamped AirPods, a new entry-level iPad, and the long-delayed AirPower wireless charging pad.

The company is expected to focus on its new services at the event. Apple's live stream page gives some clues about the launch event.

More news: Android Q Beta Could be Released Later Today for Pixel Devices

The magazine subscription service will be integrated into the existing Apple News app and is based on the company's acquisition of Texture previous year. That deal helped the firm launch Apple Music, so we shouldn't completely rule out a similar transaction for its video streamer.

The short clip ends with the famous Apple logo and the words "It's show time". There's the announcement itself, which will take the iPhone maker into territory dominated by rivals like Netflix and HBO - streaming giants that have been at this for a long time and know better than anyone how hard it is to pick creators and shows that generate buzz, viewership and the prestige that creatives team in any field covet. Previously, the company has launched the iPhone SE, the budget $329 iPad and the 9.7-inch iPad Pro.