Economy

BEER BATTLE BREWS: MillerCoors sues Anheuser-Busch over corn syrup ads

BEER BATTLE BREWS: MillerCoors sues Anheuser-Busch over corn syrup ads

In the lawsuit, MillerCoors provides deliberate deception tactics from Anheuser-Busch through the use of a focus group.

"The yeast breaks down and consumes the corn syrup during the fermentation process, and thus, no corn syrup appears in the finished Miller Lite and Coors Light beer products", the lawsuit stated.

"AB knew that if it could mislead consumers into believing that Miller Lite and Coors Light contain corn syrup or HFCS a "triggering" substance, by AB's own account it could frighten them into switching away from those brands in favor of Bud Light", the filing said, adding that MillerCoors uses ordinary corn syrup in the fermentation process only. Courthouse News Service, the Chicago Tribune, the Washington Post and the Des Moines Register are among the publications with coverage.

"Anheuser-Busch is fearmongering over a common beer ingredient it uses in many of its own beers, as a fermentation aid that is not even present in the final product", said Marty Maloney, manager of media relations at MillerCoors, in a statement.

"MillerCoors also claimed that Anheuser-Busch purposely conflated corn syrup and high-fructose corn syrup, which the lawsuit said was "triggering" to consumers because high-fructose corn syrup has been linked to obesity". "Miller Lite uses corn syrup." responds the knight.

The lawsuit was filed Thursday in Wisconsin federal court but the feud between the country's two largest brewers began when Anheuser-Busch aired commercials making the corn syrup claim during this year's Super Bowl. Those beers are brewed with corn syrup; Bud Light is not.

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In the 60-second commercial, a medieval caravan journeys to return a giant barrel of corn syrup to the Miller and Coors castles.

But MillerCoors failed to see the amusing side, calling the stunt a 'pervasive advertising scheme created to frighten consumers into switching away from Miller Lite and Coors Light to Bud Light'. The shipment is accepted at this third location.

The lawsuit accused the Bud Light ads of purposefully relying on drinkers' confusion about the difference between corn syrup and high fructose corn syrup. Finally, they make it to the Coors Light castle whose occupants have been looking for their corn syrup barrel. The commercial states that Bud Light isn't brewed with corn syrup.

MillerCoors is seeking an injunction to stop the ad campaign.

"This fight shows we're getting under the competition's skin, and we're ready to take more of their market share too". "We stand behind the Bud Light transparency campaign and have no plans to change the advertising".