European Union regulator fines Google another €1.5bn for illegal online advertising practices

European Union regulator fines Google another €1.5bn for illegal online advertising practices

European Union antitrust regulators handed down a 1.49 billion euro (1.28 billion pounds) fine to Alphabet unit Google on Wednesday for blocking rival online search advertisers, marking the company's third penalty in two years.

This time, the issue is with websites who signed a contract with Google to put a search box on their website.

"Google abused its dominance to stop websites using brokers other than the AdSense platform,"Margrethe Vestager, the EU's competition commissioner, said on Wednesday". You won't leave Ars Technica; instead you'll get a customized version of Google Search embedded in, complete with Google Ads above the results.

The European Commission hit Google with a record $5 billion fine past year, stating that its Android OS was anti-competitive with its pre-packed Chrome browser.

Nov 30, 2010 - European Commission opens investigation into allegations that Google has abused its dominant position in online searches following 18 complaints.

"Alphabet Google. made $30.7bn pre-tax profits past year, so they've lost a third of that so far in fines", Mars said. After a heavy fine, the U.S. company agreed to rework Android licensing in Europe by splitting Chrome and Search from the OS, followed by changes to Google Shopping.

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She said its actions meant advertisers and website owners had less choice and likely faced higher prices that would then be passed on to consumers. The first one, which involved the company favoring its shopping services in search results, was for €2.4 billion.

The European Commission has concluded its third probe into Google's business practices by whacking it with a €1.49bn fine. The company said it is "testing a new format that gives direct links to comparison shopping sites, alongside specific product offers from merchants" and has changed Android's licensing model to make it easier to offer alternatives to its apps.

Google's pre-tax profits in 2018 were £23bn, up from £9.66bn in 2017.

"We've always agreed that healthy, thriving markets are in everyone's interest".

The misconduct included stopping publishers from placing any search adverts from competitors on their search results pages, forcing them to reserve the most profitable space on their search results pages for Google's adverts and a requirement to seek written approval from Google before making changes to the way in which any rival adverts were displayed.

"This involves asking users of new and current Android devices in Europe what browser and search application they prefer to use" the company explained.