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Fitbit launches four new wearables: Price, specification & more

Fitbit launches four new wearables: Price, specification & more

The next generation of Fitbit products, revealed at an event in New York City on March 5 and officially debuting today, aims to push what wearables and health trackers can do even further - and show you that the smartwatch on your wrist is more than just a device.

Talking about the newly launched products, the Fitbit Versa Lite Edition priced at Rs 15,999 is the costliest option. Fitbit also says that the Ace 2 will last around five days on a full charge, which is more or less the standard we've come to expect from the company's collection of fitness trackers. "Bringing more users to the wearables category and growing our community of active users is a critical part of our strategy", said Park. It keeps most of the same features too: 4+ day battery life, activity/sleep/heart rate tracking, swimproofing, 15+ exercise modes, support for apps, and customizable watch faces.

While smartwatches are floundering Fitbit and other wearable fitness tracking companies will continue to grow their market share.

The Fitbit Inspire HR is the most affordable 24/7 heart rate monitor that the company offers at $99.99. Each wearable is swim proof for ocean swims, offers five-day battery life, and can handle 24/7 activity tracking. What's more, Fitbit has integrated a new screen bumper that should protect the Ace 2's display against accidental bumps. Users will also be able to better connect with Fitbit's global health and fitness social community, in addition to enjoying the benefits of Fitbit Focus - a new section at the top of the app's dashboard that will deliver insights, messages and tips.

The wearable aimed at kids is called the Fitbit Ace 2, and it's for kids ages six and up.

Fitbit introduces new Inspire ($70) and Inspire HR ($100), Versa Lite ($160), and Ace 2 for kids ($70)
Fitbit announces four new wearables including Versa Lite Edition

Fitbit first introduced Inspire HR and Inspire to enterprise customers in the US during the 2019 health plan open enrollment period through health plans like Humana and employers like Adobe and Domino's.

The price is where this gets interesting with it only costing $159.95 / £149.99 / AU$249.95, compared to the standard Fitbit Versa's selling price of $199.95 / £199.99 / AU$299.95. They can now go swimming with their fun fitness band, animated clock faces and case and band colors galore - all of this to encourage kids to get a move on it.

"Being "on Fitbit" is about more than just wearing a device". So we're hoping retailers will take the Fitbit Versa Lite and in the following months drop the price lower than what you'll be paying on day one, but there's no guarantee that will be the case.

Between all of this, there's a new-look Fitbit app with a beta testing of a rewards system that can end up with users getting discounts and perks from partners like Blue Apron. Versa Lite Edition will be available in White, Lilac, Mulberry, Marina Blue and Charcoal.

More news: Mark Zuckerberg's privacy blogpost: what he said and what he didn't


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