Economy

Son’s ‘sad’ tweet boosts business for dad’s new doughnut shop

Son’s ‘sad’ tweet boosts business for dad’s new doughnut shop

After the successful day, By changed his own Twitter profile to "Billy's Donuts".

The family opened the doughnut shop, Billy's Donut, last Thursday, according to one of Billy's reply tweets. Yet, despite the grand-opening sign outside the store, few customers were stopping by.

Within days of posting the heart-wrenching photos, the post has racked up over a quarter-million retweets from social media users eager to cheer up Billy's dad. The thoughtful tweet by the owner's son, showing his father's disappointment at an empty shop, transformed it into a packed house with lines out the door.

The donut shop's Instagram page now boasts over 59,000 followers and shows that, when it comes to sugary snacks at least, Twitter can unite briefly. This prompted some Twitter employees to pay a visit to Billy's Dount Shop - and they bought out the whole store for all the customers, By wrote on Twitter.

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The tweet quickly went viral, and on Sunday, Billy's Donuts completely sold out of doughnuts and kolaches for the day.

Billy By helped spread the word about his dad's donut shop - and now they're consistently selling out donuts. The restaurant holds a five-star Yelp rating, with customers praising the donuts, the kolaches, and the warmth of the owners.

"You are all wonderful", By tweeted. The official account retweeted Billy's original tweet on Sunday afternoon saying, "You donut want to miss out on Billy's and neither do we!"

By later tweeted to thank people for their support.


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