Culture&Arts

YouTube launches its music streaming service

YouTube launches its music streaming service

Barely two weeks after the launch of Spotify, Google has jumped right into the mix with the surprise launch of YouTube Music in India.

Additionally, the company has also announced that Samsung Galaxy S10 users will get four months of free, uninterrupted access to YouTube Premium, which also includes access to YouTube Music. India's love for music comes as no surprise for the company, which has seen T-Series, a music label and movie production house from the country, nearly overtake PewDiePie, the biggest YouTuber in terms of subscribers. The "made-for-music" app and web player offers official songs, albums, thousands of playlists and artist radio from Indian and global artists, as well as access to YouTube's tremendous catalog of remixes, live performances, covers and music videos that aren't available anywhere else. The iOS app charges Rs 129 per month per user.

Just over a week after the launch of the Spotify in India, there is a new streaming service in town.

Around 250 million people in India watched music on YouTube in 2018 and the platform accounted for 40% of the digital revenues for labels, as per the EY-FICCI report. Over the a year ago, Indian songs like Dilbar and Aankh Marey have reached number 1 on the YouTube's Global Top Songs chart, and artists like Neha Kakkar, Alka Yagnik and Kumar Sanu have earned the top spot on the YouTube's Global Top Artists charts.

YouTube has launched YouTube Premium, YouTube Originals and YouTube Music in India from tonight - the services were launched globally last June.

YouTube launches its music streaming service
YouTube launches its music streaming service

Various playlists across various genres, moods, activity, and language, to allow you to discover new songs.

YouTube Premium will be available for ₹129 a month and will include membership to YouTube Music Premium.

Android users can download Google's new music streaming app from Play Store while Apple iPhone users can download from App Store.

An AI search feature will let you search for songs using descriptions and lyrics, which should make for a very interesting experience. "Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to". The interface is a simple black and keeps it easy to navigate from the home screen to the Library and search tabs. In addition to the YouTube Music Premium benefits, YouTube Premium subscribers also get access to YouTube Originals like Cobra Kai, an ad-free experience with background playback of videos with the regular YouTube app, and offline downloads.

India is one of the leading markets for YouTube in terms of consumption. YouTube Premium's possible competitors in the country will be the likes of Netflix, Amazon Prime, Hotstar, Voot and ZEE5 to name a few.

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