Culture&Arts

YouTube Music launches in SA, but how does the price compare?

YouTube Music launches in SA, but how does the price compare?

Besides, there is the advertisement-led free version. Any sort of original content on YouTube can be accessed via YouTube Premium.

This launch comes almost a fortnight after Swedish music streaming major Spotify made its India debut amid a legal tussle with music company Warner Music. Available for download from Google Play Store and iOS App Store, there is a special introductory offer of 3 months free for YouTube Music Premium that can be redeemed by March 31, 2020. A family plan costs ZAR 110 per month and also has a free one-month trial. So you will need to install it separately from Google Play Store.

MBW speculated in August 2018 that an India launch would probably be on the cards soon after spotting a job ad for a Manager, Music Content Partnerships role based in the country.

According to Atagana, although user centric, the new streaming service will also play a huge role in the local music industry.

YouTube had the scope to leverage its advantage of being present in the country for more than a decade while others started operations later. That's why serving music in India is a big business. This is the most legal way to download YouTube videos.

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The new music app gives language options and some of the artists to choose from in order to provide a highly personalised experience.

If you've turned on location, YouTube Music says it will show playlists "inspired by where you are".

What changed their mind now? The latter will cost 99 rupees a month - undercutting Spotify, which launched in India recently, by 20 rupees.

Another reason could be that YouTube has not been successful in making its video streaming service a premium one. When it comes to Google, you can upload your personal library on Google Play Music, which is a separate app. The main method through which YouTube earns money is through advertisements. In the paid streaming niche, the music app is challenging rivals including Stockholm-based Spotify Technology SA, Amazon.com and JioSaavn, Indian billionaire Mukesh Ambani's music service.

YouTube Music, thanks to the organized Hotlist screen, will enable the user to keep updated on the hottest videos in the world right then, right there. These new services add to the services portfolio of Google in India - the company had already earlier launched Google Play Music and Google Play Movies services in 2017. This challenge exists because Indians are accustomed to getting free music streaming services (but with advertisements). These are the cheapest rates globally, but on par with what other streaming services charge in India.