Economy

Burger King remove 'racist' chopsticks ad

Burger King remove 'racist' chopsticks ad

"Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tendercrisp", reads the ad. "We have asked our franchisee in New Zealand to remove the ad immediately", Burger King said in an emailed statement.

Tweets containing the original ad have been posted almost three million times online.

Burger King drew criticism for an allegedly "racist" ad for a chicken sandwich.

In China, the Burger King advert has been viewed more than eight million times on the news website Pear Video and tens of thousands of Weibo users have been posting about it. "And I could not believe that such a concept was approved for such a big, well-known company".

"Unless there is an official announcement from BK to acknowledge their racism and apologise for the offence it caused, as well as promise to undergo more rigorous diversity training to make sure nothing like this happens again, their pulling the ad is just a measure to cover their tracks and absolutely nothing has changed".

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"To me, it was just another portrayal of Asian culture that narrowed it down to a caricature", Mo said. According to media reports, the company still feels the pain months after the firestorm, as a-list celebrities and social media influencers around the world continue to shun the brand.

She added that the ad was created "as though their thought process went, 'what's Asian?" It has generated angry responses from netizens who were equally upset over the ad's blatant mocking of the use of chopsticks.

"We are truly sorry that the ad has appeared insensitive to our community", Woodbridge said. "Say no to every single manifestation of it", she wrote, while also asking for an apology from the company.

Several other users agreed with her, saying the ad made chopsticks look "clumsy" and "stupid". It was, however, still being promoted on social media.

As part of promotions for a runway show in Shanghai last November, the fashion house released three videos of a Chinese-looking woman being told how to use chopsticks to eat Italian food.