Microsoft may be developing 'Surface Buds' to take on Apple's AirPods

Microsoft may be developing 'Surface Buds' to take on Apple's AirPods

The earbuds, which are now in development, are code-named Morrison but could be called "Surface Buds" when they launch for consumers.

The tech giant is reportedly developing "Surface Buds" in an effort to take on Apple's wildly successful AirPods, Thurrott reported, citing sources close to the situation.

In addition to the Surface Headphones, which were officially launched previous year, the software giant is now working on its very own earbuds that would technically be positioned as an alternative to Apple's AirPods and other similar devices already on the market.

Although the Surface headphones, came to the market with clever controls and good connectivity, they failed to make an impact with sound quality or price. Microsoft products to come with Qualcomm processor In another news, it was recently reported that Microsoft is testing Qualcomm Snapdragon processor for its devices.

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It is not known at the moment whether the earbuds are still in development or has already entered production. The same applies to Amazon, which is also reportedly working on its own AirPods competitor as a way to get Alexa into more people's pockets. They will feature built-in support for Microsoft's Cortana personal assistant and noise-cancellation tech, as well as a way of improving interactions "between a phone and the earbuds to make reading content easier on the phone". It can offer 'proactive guidance, read you emails, or kick off your conference call, ' according to the firm.

Microsoft's just one of many company's jumping on the "true wireless" train.

Apple launched its $199 AirPods 2 earlier this month with handsfree Siri activation earlier this month.