Amazon Music has grown by more than 70% in the past year

Amazon Music has grown by more than 70% in the past year

According to Financial Times Amazon Music now has 32 million subscribers. And it's not resting on its laurels, now offering four months for 0.99p ahead of Amazon Prime Day.

"Amazon is the dark horse [in music]", Midia Research analyst Mark Mulligan told the Financial Times. Taking the competition head on before even launching, Spotify will offer music streaming for less than Apple do. "The number of people subscribing to Amazon Music Unlimited has grown by about 70 per cent in the past year, according to people briefed on its performance", it reported. By comparison, Spotify grew its subscriber base by 25 percent previous year, to about 100 million subscribers. Nevertheless, that rate of growth means the service is actually growing faster than the big boys in the space, which certainly sounds impressive on the surface but is to be expected when you're talking about a small entity's growth rate compared to much larger ones. Amazon's is the oldest user base, followed by Apple and then Spotify. Although relatively late to music streaming - Amazon Music debuted only in autumn 2016 - it appears the e-commerce giant is succeeding partly because of its brand recognition.

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Spotify are launching in Russian Federation after teasing them for years, and they're taking Apple Music on at a price level. Apple Music grew from 40 million subscribers in April 2018 to 60 million in June 2019 - so 50% growth in 14 months.

Ars Technica notes that the service's growth is helped in a big way by how widespread Amazon's smart speakers and Alexa devices have become. In the words of the Amazon Executive, "For the industry to reach its full potential, we can't just look at 15 to 22-year-olds".