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Amazon launches new Fire TV Cube

Amazon launches new Fire TV Cube

Via its internet connection, the Cube can access Netflix, YouTube, ITV, Channel 4, Channel 5, and more plus Fire TV gives customers access to tens of thousands of apps, Alexa skills, and channels, as well as over 200,000 TV episodes and movies with thousands of titles in 4K Ultra HD.

Amazon also used a press event at IFA in Berlin Wednesday to announce a number of new partnerships with consumer electronics companies for Fire TV-powered devices. Along with the upgraded processors, Amazon is also introducing support for Dolby Vision HDR, HDR 10+, and 60FPS @ 4k. While Roku's been licensing its software to TV vendors since 2014-and now appears on more than a third of all smart TVs sold in the United States-Amazon's licensing strategy only started to solidify previous year through a partnership with Best Buy.

Amazon's Fire TV Edition lineup is expanding, too. The model is available to preorder in the US, UK, Canada, Japan, and Germany for $119.99 United States dollars.

Amazon is also offering a bundle of the Fire TV Cube and Ring Video Doorbell 2 for $250. Fire TV Sticks need not apply. But for those in the Amazon ecosystem looking to boost their television's audio performance without needing to pick up a standalone Fire TV Stick, will the Nebula soundbar do the job?

Amazon's latest media streamer combines the best features of the Fire TV with the hands-free voice control and Alexa capabilities of the Echo in a single device
When, where to preorder the new Amazon Fire TV sound bar, Fire TV Cube, 65-inch Toshiba

The expanded Fire TV lineup will all arrive just in time for the all-important holiday shopping, and with expanded availability in more countries, Amazon looks poised to continue its push into more living rooms and on more TVs.

First there was Android TV and JBL. The device is the successor to the original Fire TV Cube, which was launched in June 2018 and combined the capabilities of the Fire TV range and the Echo range of Alexa-enabled smart speakers. There's also a Sonos Beam-rival soundbar from Anker which, I rather suspect, will sell like hot and delicious cakes, given Anker's enviable reputation for delivering quality goods at affordable prices.

Sandeep Gupta, Amazon's vice president of product development for Fire TV, says that these announcements are just the start of what's to come for a more expansive Fire TV platform. They'll be sold online by the United Kingdom retailer as well as Amazon itself. It ships on November 21 and will be available in the United States for $229.99. Toshiba will release a 65-inch Fire TV Edition in October through Best Buy, while Grundig will release 11 different Fire TV Edition models in Germany over the course of the next few months, ranging from a 55-inch €1,299 OLED TV with Alexa voice control built into it, to a more typical €239 32-inch TV. You'll be able to buy the TVs from Currys PC World and Amazon and you can register your interest now. A new 65-inch Toshiba with Dolby Vision will be available in the USA next month.

The expansion of Fire TV Edition-branded products is also meant to challenge Roku on the success of its Roku TV-branded television sets, which are similarly manufactured by partners but run the Roku OS. There's also a Grundig TV Hands Free Edition that has fully-integrated Alexa.

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