Culture&Arts

Ariana Grande is suing Forever 21 for allegedly plagiarizing her likeness

Ariana Grande is suing Forever 21 for allegedly plagiarizing her likeness

Grande allleges that she and her team were actually in talks for an endorsement deal with Forever 21 and Riley Rose from late 2018 to early 2019, but it never came to fruition because the company wouldn't chalk up enough money to use her name and likeness. Grande's lawyers also accuse the company of hiring a look-alike model and posting images of her in clothing and accessories that resembled that worn by Grande, particularly in her "7 Rings" video.

The legal complaint was filed on Monday morning in USA federal court in Los Angeles, according to Reuters. "Even a single social media post by Ms. Grande can garner fees of several hundred thousand dollars, and her longer-term endorsement arrangements command fees in the millions of dollars", the suit reads.

In a complaint filed in Los Angeles federal court on Monday, Grande accused Forever 21 and the Riley Rose beauty company of publishing at least 30 unauthorized images and videos misappropriating her name, image, likeness and music to confuse consumers into thinking she endorsed them.

According to the Hollywood Reporter, the Imagine star is suing the brand for $10 million in damages after they allegedly used a "lookalike" model for their campaign, after failing to land an endorsement deal with the star.

Ms Grande is a Grammy Award victor and best-selling singer.

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An ad posted on February 8, which is still up on Forever 21 Facebook page, shows a clothing collection promoted with a slogan that plays off the lyrics from "7 Rings".

Examples of what the lawsuit says are unauthorized posts depicting singer Ariana Grande published by Forever 21 and Riley Rose.

In a statement on Tuesday, Forever 21 disputed the allegations but could not comment further on pending litigation.

In the document, Grande's attorney, Daniel Petrocelli writes, "Forever 21 contacted Ms. Grande's representatives to discuss the possibility of having her endorse the fast fashion Forever 21 brand given that Ms. Grande's fans are squarely within Forever 21's target market".


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