Economy

Google’s advertising practices under the spotlight

Google’s advertising practices under the spotlight

A separate group of eight state attorneys general, led by NY, joined by the District of Columbia, announced on Friday it was investigating Facebook Inc.

The group of top legal cops said they will review Google's advertising markets and search capabilities to determine whether business practices have led to anti-competitive behavior, harmed consumers and drove rivals out of business.

Some of the other attorneys general also raised concerns over the way Google "processes and ranks search results to the extent to which it may not fully protect users' personal information".

Last week, we reported on the rumor that Google could be facing down a massive antitrust investigation headed up by "over half" of the United States' state attorneys general.

"What we've all learned is that while many consumers believe the internet is free... the internet is not free", Mr Paxton instructed a information convention in entrance of the US Supreme Court docket.

According to research firm eMarketer, Google leads the USA digital ad market with a 37.2 percent share worth some $48 billion this year and is expected to control 20 percent of all USA ad spending, online and offline combined.

Google is facing a rapidly expanding set of antitrust investigations, not only by dozens of states but also by the Justice Department and worldwide enforcers, as governments grow increasingly skeptical of the company's dominance and take steps to rein it in.

Google expects the state authorities will ask the company about past similar investigations in the US and internationally, senior vice president of global affairs Kent Walker wrote in a blog post Friday. Texas Attorney General Ken Paxton is leading the state investigation. There are almost 800 attorneys just in the attorney general's office in the state of Texas.

Scott Morton, the Yale professor, said most states have laws that mimic federal antitrust laws, but it can be harder for state attorneys general to enforce those laws because they don't usually have in-house antitrust experts.

Epstein said he had been in regular touch with some of the attorneys general, in some cases going back several years. Google controls so many aspects of the internet that it's hard to imagine surfing the web for long without running into at least one of its services.

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Sanders also called for more stringent enforcement of antitrust laws against tech giants like Facebook and Google to prevent them from using their market power to defund news organizations.

Paxton said at a press conference that the states formally requested, on September 9, documents from Google on its advertising business.

According to a recent report by the Wall Street Journal, the DOJ has also begun its own antitrust investigation into Google.

"We have always worked constructively with regulators and we will continue to do so".

The probe will look into the Silicon Valley-based giant's dominance in online searches and advertising, attorneys said.

"There's no question that Google is the dominant player when it comes to internet searches with almost ninety percent of the [market's] share..."

The antitrust actions come towards a backdrop of declining public belief in massive on-line companies, and fines levied towards Fb and Google over privateness violations.

Google responded to the investigation in a blog post written by Kent Walker, senior vice president of global affairs.

Epstein, who considers himself a moderate who leans liberal, warned that if Congress becomes controlled by Democrats, "Google's power in Washington will skyrocket".