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'Jesus Shoes' filled with holy water sold out in minutes

'Jesus Shoes' filled with holy water sold out in minutes

The Brooklyn-based design company bought less than 24 pairs of Nike Air Max 97's for the "collab culture" venture.

MSCHF employees pitched different shoe concepts - sneakers with a holy nail and fake blood and a modern upgrade on the classic "Jandal" (Jesus sandal) trend.

Launched by MSCHF, the limited edition of white Air Max 97 shoes were injected with coloured holy water sourced from the Jordan River, the DailyMail reported.

The shoes also feature red, Frankenscence-scented insoles, and a steel crucifix attached to the laces to reference The Vatican's red shoes and jewels.

Nike, which is in no way affiliated with "Jesus Shoes", did not immediately respond to PEOPLE's request for comment. The passage describes Jesus walking on the water. Now, we only have a passing knowledge of the bible from school RE lessons, but seem to remember something about Jesus getting angry once in a marketplace over profiteering?

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About two dozen pairs of "Jesus Shoes", worth $1425 (NZ$2250) a pop, went on sale on Tuesday, and nearly immediately sold out.

The water comes directly from the River Jordan, and has then been blessed by a priest, so consumers can theoretically walk on water like Jesus did in Matthew 14:25.

The premium price may not faze true sneaker fans - Bergdorf Goodman sells Jimmy Choo "Diamond Crystal-Embellished Metallic Sneakers" for $3,995, and Dior is selling high-top sneakers for $1,100.

"We wanted to make a statement about how absurd collab culture has gotten", MSCHF head of commerce Daniel Greenberg said, adding that they chose "one of the most influential figures in history" - Jesus Christ - for Nike's new sneakers line.